Thursday, April 03, 2008

How to Be A Professional Speaker (Part 3)


What fee do you charge and what does it include?

The meeting planner goes to my main web site www.KevinHogan.com or my speaking web site at www.KevinHogan.net, and then they determine whether I am right for their company.

If they like me and think that I can help their company or at least be entertaining, they send an email and invariably, one question is asked in the mail followed by one other.

  • What is your fee?
  • Are you available July 18?

That's it.

Fee and availability.

You'll need to determine yours.

The bottom line for most professionals in public speaking is that they need to sell themselves to make a living. But, organizations hiring you to do so will question if the value of what you are providing is worth the cost that you are charging. A big, well-known name brings in more money, but so does a creative approach.


Also, most organizations want to be sure that you are providing them with all that you can; which means appearances before and after the event to talk to guests and dignitaries, as well as an overall willingness to go above and beyond.


I try and avail myself the night before for meeting with group leaders. This can be a double-edged sword. After travel, sometimes you are wiped out and need a bed when 10 people want your wit and charm.

What happens?

You guessed it....

You go and pump out all the energy!

Organizations demand quality products and services. They want to be provided with the best of the best. If you can meet this need, the demand for your services is going to be high.



What could you possibly have that they could want?



Part 4 Coming Soon!


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