Wednesday, April 09, 2008

How To Be A Professional Public Speaker (Part 8)


And if YOU BELIEVE you can cure cancer and solve all the world's ills, don't get on a platform anywhere.

Instead of doing this, what you must do is focus your speech on the topics that are the most important for your group. Develop your niche, your target area of focus that all other materials you have will point to.

One of the most common and best examples is that of helping people to be leaders. If leadership is your niche, then you can talk to all types of people with the same topic.

Does that mean you can't talk about those other topics? Of course, not! But it means that you are developing a specific field that your speeches will revolve around.

Why does it matter so much if you have a select area in which you will be talking about in all of your speeches? It helps to define you as an expert in the field. People enjoy talking with experts and they are much more likely to believe you if you say that that is what you are.

If you know "everything" people see you as knowing "nothing."

When you have selected your niche, you will develop your speeches and all of your talks about that one topic. The topic is up to you, and it should be something you are passionate about and something that comes directly from your personal experiences.

Choosing a niche is the best way for you to concentrate your efforts and become a known leader in that field. If you are an expert at team building, an expert at sales building or even an expert at being positive, that is the field that people will come to you seeking help from.

Consider the fact. If you were to spend your company's money to bring someone in to talk, do you want an expert in the field to be the one to talk? What is the process you should follow?

The process is fairly straightforward:
Determine what in your past can be used to be your material in your speech. What do you have to offer to those that come to listen?

Determine what you can offer from that material in terms of giving to your listeners? How will you improve their lives with your own experiences?

What niche will it be that you take on to help demonstrate your experiences? What topic will you focus your energies to in order to become an expert in and become known for?

Once you have accomplished these goals, you should have a fairly clear idea of where your speeches are going to be located in terms of content. You will know what you want to say and how you will communicate it based on your experiences. Take the time to work through this process to develop speech content that is wanted and desired by those that will listen to you speak!

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