Thursday, September 07, 2006

Hiring the "Right" Speaker

Q. I've been planning meetings for almost 9 years. All of you professional speakers have the same line. "They are OK, but...I." You too?

A. I don't know. Fact is all speakers are different from each other.

You are faced with the almost impossible task of bringing in someone who will entertain, provide good content, inspire to action AND be safe. You are constantly on the line.

Those are the four criteria I take into account before coming to your group, convention, meeting, etc.

I imagine there are a lot of speakers that fulfill that. I've seen a lot of speakers I like. Gitomer, Tracy, Ziglar, Rohn. They all have their styles. All are pro's. All deliver.

I like to think I'm in that group.

I often wonder if any other speaker has been invited to the Million Dollar Round Table two years in a row. I'm told it has never happened. If that's true, then I let that speak for itself.

You don't get hired back to the most prestigious event on the planet without doing something right.

Checking out which is my personal home page and which is my "professional speaker" page, provides you with a look at a real person just like you, who busts his back side to overdeliver and make you look not just good, but like a genius.

Kevin Hogan

Sunday, September 03, 2006

Motivational Speaker: Kevin Hogan

Q. Why should I hire you instead of all the rest out there at half of what you charge? A. The answer is in your question. If you sold your products at half the price you get for it now, how long would it take for you to be out of business and broke? Exactly. You get what you pay for. Do you really want to beat down price with your surgeon? Your car mechanic? Anyone you do business with? Obviously not. You want the best and the best allows you to rest and know that all will be well. One final thought. You decide not to pay me $15,000. That's fine. Now, let's say you go hire Jane or John Doe at $7,000 because you think you're getting off cheap.... Fast forward to your event date. You have a huge audience and you are responsible for how the event goes. How much regret do you feel? Don't worry everyone does. That's why you read this first.