Tuesday, April 08, 2008

How To Be A Professioanl Public Speaker (Part 7)

Developing Your Niche

For those that know anything about Internet marketing, the key to being successful is finding your niche, or that place where you will share what information and resources you can with those around you.

Success in that field requires that you specialize your marketing so that you are putting as much effort (and money) towards that one goal as possible, thus giving you more resources behind one goal instead of many resources behind many goals spreading it too thin for success.

In the world of public speaking, you too must develop a niche from which you will work with. This is up to you to determine in terms what it is based on your experiences that we have talked about.


Realize that most people that walk in to the building, sit down and wait to hear you speak are more skeptical of you than you are of them. In that comes the fact that they will want to prove you wrong before believing that you are right.

One of the biggest ways to turn someone off from you is to promise them that what you are about to tell them is going to solve all of the problems that they experience in their life. The larger and more all encompassing your promise is, the more unlikely you are to be believed.

For example, let's say that you want to talk to a group of people through a local organization. But, you just want to have an overall motivational speech without a direct topic to speak about. So, you walk in and you see all types of people in your audience.

When your speech begins, you begin to play to all of their needs. "What I have to say will help you to lose weight, cure cancer, live a longer life and to solve all of your financial problems."

This is not believable and from that moment on, they are untrusting (and SHOULD BE) of what you have to say.

What should you NEVER do?... (Coming up in tomorrow's article).

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